MERINDA SMITH

Business Leadership Strategist

What we offer

When success is costing you more than it gives - it’s time to realign.

Ready to lead from a place of intuition and presence? My comprehensive coaching program is specifically designed for high-achieving women CEOs like you. Together, we'll integrate soul and strategy to build success that feels as good - and often better - than it looks.

You've built a profitable business - but at what cost?

Are you chasing external validation, only to feel empty inside? I help you shift your focus from external goals to building a business fuelled by your own values, passions, and a desire to make a meaningful contribution. It's time to redefine success on your terms.

The Secret to Success

What if the real secret to success lies within you, not just in your strategy? I've distilled powerful self-inquiry questions and practical strategies you can implement today to lead with more presence and less burnout.

Start building sustainable success that feels as good as it looks, and find details inside on claiming your complimentary discovery call with me.

Stop Dreaming, Start Doing

Why You’re Here

You’re Building a Business… But It’s Costing You Everything

  • As a service-based business owner, you’ve worked tirelessly to build something meaningful - but the weight of responsibility is crushing you.

  • Contracts fall through. Relationships strain under the pressure. Even when things seem to be going well, you feel like you’re barely keeping it all together.

  • Clients demand more than you can give. Projects pile up faster than you can complete them. And no matter how hard you try, there never seems to be enough time for yourself - or your loved ones.

If this sounds familiar, you’re not failing - you’re simply ready for a new way of leading.

Create a Business You Love, Inside and Out

Find Calm over Chaos

I'm an Inner Leadership Coach for Service-Based Entrepreneurs, and I help women like you create businesses that are both successful and fulfilling. I'll guide you to:

  • Heal the patterns that lead to overwhelm and burnout.

  • Uncover your inner strength and make decisions with unwavering confidence.

  • Build a business that reflects your values and makes a meaningful impact.

When you align internally, your business becomes a source of joy, fulfilment, and sustainable success.

Hello

I'm Merinda Smith,

My philosophy is simple: True success comes from alignment. I believe your sense of purpose should be driven by your values, passions, and the impact you want to have on the world, not by external expectations. I'll guide you in creating a business that reflects your authentic self and leaves a lasting legacy.

Together, we'll create a clear path for your authentic leadership to flourish, bringing positive change to your business, your team, and your life.

I understand what it's like to feel unfulfilled despite success and how to make positive change in your business. I combine inner wisdom, energetic shifts, and mindset strategies to create powerful transformation that impacts every aspect of your life.

What clients say...

Our clients discover that the most rewarding success comes from aligning their business with their inner purpose.

Dani LC

Before I came to Merinda, my business, life and consulting felt like an overwhelming tangle I couldn’t see my way through. I was exhausted, second-guessing myself, and constantly putting out spot fires. Through our sessions she worked in a truly holistic way, drawing together strategy, mindset and deeper personal alignment. She saw the real me - even when I couldn’t - and helped me reconnect with my purpose, my confidence and a clearer path forward. The growth in my business has been remarkable, but the shift within myself has been even greater.

Belinda Urquhart

Working with Merinda has been an incredible experience! She goes beyond traditional leadership coaching, integrating deep energetic and chakra wisdom that has helped me fully own my power. Her approach isn’t just about concepts; it’s about real transformation that impacted my bottom line positively.

If you’re looking for a coach who truly sees you, holds space for your growth, and helps you step into the leader you’re meant to be, I can’t recommend Merinda enough.

Anna S

I was stuck. Limiting beliefs were holding me back from reaching the next level in my business. Then I worked with Merinda. Her energy clearing sessions are transformative! She creates a safe and supportive space, and her insights were spot-on. Since then, everything has shifted. I've stopped obsessing over revenue and started focusing on the impact I'm having and the fulfilment I feel. And as a result my revenue has increased! Plus, my relationships have improved. Merinda is amazing.

What's on offer

Begin Your Transformation

Stop chasing societal expectations. Build a business based on your true values and passions.

Free Download

The SECRET to Success

Are you achieving results but sense there's more to leadership than just the metrics? Reconnect with your core self and lead with genuine presence.

Download our practical 10-Minute Authenticity Audit & Exploration Exercise, designed specifically for busy leaders.

Discover easy-to-follow techniques you can implement today to transform your external success into deeply fulfilling impact.

$297

The Leadership Realignment Session

Successful. Driven. But feeling disconnected from your true purpose.

It’s time for you to realign and step into a leadership style that’s grounded, energised, and truly aligned with your values and purpose.

In just 90 minutes of 1:1 coaching, we’ll dive deep into the core of what’s holding you back, identify the next aligned steps, and set you up with a clear path to lead with self-trust and presence.

Coaching & Course Content

Beyond Success

Beyond Success: Realign your business, leadership and life.

A 12-week 1:1 coaching experience for ambitious women ready to move from burnout and disconnect to clarity, calm and deeply aligned success.

More Happy customers

Jax Y, Consultant

"I was drowning in client work and losing sight of why I started my business. Her guidance gave me clarity and peace."

Ann M SB Owner

"Whenever I have hit a wobble in self-belief she has guided me some great energy sessions to move that negative talk out of my brain and heart space."

Jordan T, Community leader

"The sessions built up to a safe space to gain perspective, relax, and learn about myself"

Don’t Wait Another Day to Reclaim Your Peace and Purpose

Every moment you delay is another moment spent feeling stuck, stressed, or disconnected. Download the guide now and take the first step toward creating the business, and life, you truly desire.

“YOU can make this happen NOW…”

If you are ready for more than just ordinary success – to claim your power and lead from a place of authenticity and purpose. I move you from constantly striving to truly prosper, both in your business and your life.

Happy customers

Jackie M, SB Owner

"She taught me how to set boundaries without guilt - and my business (and life) has never been stronger."

Vicky J, Training Owner

"My husband asked me what I'd done...when I asked why he said I was lighter, softer and glowing"

Chris B, Life Coach

"Merinda helped me stop chasing perfection and start trusting myself. Now, I’m running my coaching practice with ease and confidence."

To help you

Browse by category

  • 4 products

E-Book

  • 5 products

Leadership

What others say...

Hear from others who have worked with Merinda and been part of her courses:  

Leadership qualities

We want to express how your exceptional leadership, unwavering motivation, and delightful quirkiness have brought joy and energy to our daily lives.

Jacqui S


Your presence has been an incredible source of motivation for the entire team, consistently offering support and guidance not only to us but also to the students we serve.

Kathy K


Your dedication and expertise have had a significant positive impact on the progress of our projects.

We hold your work in high regard and believe it deserves careful consideration and thoughtful implementation.

Karen K 

What aspects did you achieve from your learning?

  • Clarity of direction

  • A better understanding of me

  • Gained a much better perspective

  • A safe place to reflect and grow 

  • Building personal awareness and application


What does Merinda do really well?

  • She is really a gifted trainer. 

  • She makes learning very interesting. 

  • Her training style is very friendly, pragmatic and participative.

  • She is supportive and grounded in her approach

  • Builds my confidence and self-esteem 



Anything else you would like to share

  • You rock! 

  • You're amazing 

  • Her honest and kind approach has really helped build my self-esteem and confidence. Thanks Merinda. 

  • Great tools and ideas that I can continue to use in life and as a leader


A little about me...

With over 20 years of experience in leadership, business coaching, and small business management, alongside a deep understanding of learning and development, I’ve created practical tools, courses, and coaching coaching programmes to help driven business owners like you find clarity, balance, and true fulfilment.

My approach uniquely blends proven business strategy with transformative inner wisdom work, focusing on achieving both external success and the internal shifts that make it sustainable. I’ve spent years studying the science of leadership and personal growth, applying these insights through trial and error, hands-on practice, and expert training.

I know that true transformation starts within, and that’s why my work combines practical strategies with mindfulness techniques, energy alignment, and self-reflection. This balance helps you clear internal blocks, rediscover your purpose, and create momentum without the hustle and grind.

Join me as we move beyond success, finding ease, clarity, and alignment, so you can lead with impact and authenticity.

RTO Products section

Registered Training Organisation

Online content

Following are my RTO products and services

RTO set-up

  • $1,497 or 3 monthly payments of $527

RTO Business Planning

  • Course

The RTO Business Planning is not your average business plan download. It contains ⏩ Your Ideal Avatar Workbook ⏩ Setting Your Goals to help RTO owners align their business objectives. ⏩ Understanding research methods ⏩ Business planning templates and guidance. ++ It’s not just about planning; it’s about creating a roadmap for success. Tailored to RTOs providing the structure to move forward with confidence.

  • $19.99

RTO Checklist

  • Download

The RTO Checklist is written to meet the compliance requirements of the RTO Standards 2025 AND to establish a sustainable business model. Our detailed initial registration RTO Checklist breaks down the complex requirements into manageable steps. Ensure compliance, boost your chances of approval, and launch your RTO with success. Download your copy now and experience peace of mind, knowing you're prepared for audit!

  • Free

RTO Set Up for Operational Success

  • Download

Avoiding Common Mistakes to set up your RTO and prevalent pitfalls initial audit. Gain invaluable insights from industry experts with years of experience in the RTO sector. Learn the insider secrets to navigating regulatory requirements, maximising student engagement, and optimising your business operations. Equip yourself with practical strategies and proven techniques for setting up and managing a successful RTO.

  • $4,997 or 3 monthly payments of $1,810

RTO Success Online Training to set up your RTO

  • Course

RTO Success with our comprehensive online training program. Gain compliance mastery for initial registration and beyond with our in-depth resources, including videos, workbooks, and actionable items, meticulously designed to guide you through every step of setting up your own RTO. When you enrol in our RTO Success training program, you'll also receive 5 hours of personalised support from Merinda herself.

  • $5,907 or 3 monthly payments of $2,110

RTO Success PLUS RTO Systems

  • Course

RTO Success & RTO Systems everything you need to get started in your RTO journey. Our comprehensive online training program. Master your RTO with confidence and clarity, armed with everything you need to succeed. Our comprehensive online training program provides you with the essential knowledge, skills, and tools required to navigate the complexities of the Registered Training Organisation initial application.

  • $1,997 or 3 monthly payments of $747

RTO Systems

  • Course

Fully Compliant Document Templates. Ready-to-use templates covering all essential areas of your RTO operations, aligned with the latest Standards for RTOs 2015. Adaptable policy and procedure documents that ensure consistency and streamline your internal processes. Professional Student Handbooks: Professionally designed and compliant student handbooks that communicate important information clearly and effectively.

  • Free

Setting up an RTO? Research questions answered

  • Course

You could be running your own Registered Training Organisation (RTO) and more than doubling the size of your current business income. Here is a video to help you know about costs, 🧭time frame, 💡🛠⚙ what is required and a 🔯Planning Checklist that will show you how to make it happen!

RTO Leadership

  • $1,497 or 3 monthly payments of $527

RTO Business Planning

  • Course

The RTO Business Planning is not your average business plan download. It contains ⏩ Your Ideal Avatar Workbook ⏩ Setting Your Goals to help RTO owners align their business objectives. ⏩ Understanding research methods ⏩ Business planning templates and guidance. ++ It’s not just about planning; it’s about creating a roadmap for success. Tailored to RTOs providing the structure to move forward with confidence.

  • $29.99

RTO Checklist 2025 Standards

  • Download

New RTO Standards looming and feeling overwhelmed? This MUST-HAVE checklist is designed to help your existing RTO proactively adapt. Our detailed RTO Checklist breaks down the complex requirements into manageable steps. Ensure compliance, to the latest requirements. It simple yet detailled. Download your copy now and experience peace of mind, knowing you're prepared for the next audit and a sustainable business.

  • $1,197 or 3 monthly payments of $457

RTO Managers Course

  • Course

A bespoke course specifically developed and contextualised to managing RTO Operations and Compliance. ⭐ Learn to inspire and motivate your team ⭐ Move beyond a sole focus on compliance and cultivate a culture of excellence and innovation. ⭐ Drive organisational success and the ability to quickly adapt to new challenges while maintaining high-quality education standards. ⭐ Stay ahead in the competitive RTO industry

  • Free

RTO Success EBook FREE

  • Download

The eBook provides insights into the RTO industry, covering topics such as regulatory compliance, best practices in training and assessment, student engagement strategies, and business management techniques. Readers gain an understanding of ways to run a successful RTO, equipping them with the knowledge needed to navigate challenges effectively.

  • $2,200 or 3 monthly payments of $770

The RTO Managers Course PLUS Coaching

  • Course

As a new RTO manager you oversee the daily operations of an RTO. These leaders need to know about compliance and being a great leader. Through tailored sessions, we address your specific concerns, empowering you to excel as an RTO leader. This package is contextualised to managing RTO Operations and has been specifically developed by Merinda Smith, Australia’s leading RTO mentor. Invest in your development today

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